Fumba Town's Why Not Stay Longer Campaign 2023
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Why Not Stay Longer Campaign: A Success Story
Project Overview
From June 2023 to January 2024, we partnered with Fumba Town to design and execute the “Why Not Stay Longer” digital marketing campaign. Conceptualized by Sebastian Dietzold, CEO of CPS Africa, the campaign targeted visitors to Zanzibar, encouraging them to consider making it their second home. To amplify its reach, the campaign was complemented with the installation of over 70 A3 and A2 frames strategically placed in restaurants, shops, and hotels across Zanzibar.
Delivered in 10 languages—English, Swahili, German, French, Arabic, Afrikaans, Indian, Dutch, Italian, Spanish, and Polish—the campaign achieved remarkable results. It reached over 1,000,000 online users, boosted demand, and generated both direct and indirect sales. Additionally, it reinforced Fumba Town’s position as a leader in the real estate market, keeping it ahead of competitors.
client
Fumba Town | A Project By CPS Africa
our steps of work
what we do ?
We successfully implemented the multilingual “Why Not Stay Longer” campaign for Fumba Town, increasing online reach, demand, and sales while enhancing its market position.
01
Targeted Digital Marketing
Developed and implemented an engaging digital campaign tailored to attract visitors interested in investing in a second home in Zanzibar.
02
Offline Brand Amplification
Installed over 70 branded frames in key locations across Zanzibar to increase visibility and local engagement.
project finishing
result of our project
Widespread Reach
The campaign reached over 1,000,000 users online, connecting with a diverse audience in 10 languages.
Enhanced Market Leadership
Strengthened Fumba Town’s brand relevance and competitiveness, resulting in direct and indirect sales.
Our success with the “Why Not Stay Longer” campaign demonstrates our expertise in delivering impactful, multilingual marketing strategies that drive results. If you’re looking to elevate your brand and connect with global audiences, Zanziholics is your trusted partner. Contact us today to create campaigns that inspire and deliver success!